PS3 - EA Wants More PS3 Units For Euro Launch

PS3 News by Lyndon M STAFF 605 days ago

Electronic Arts´ European vice president/ general manager says he would like to see more PlayStation 3 units available for purchase when the system launches in March 2007.

Jens Uwe Intat believes that the launches have been a success from Sony´s perspective, with the console selling out across North Amercia and Japan.

¨We think they have obviously just put into the market a fairly small amount of machines and sold them all,¨ said Intat. ¨And there also seems to be a decent media hype around the arrival of the PS3 so if I put myself into Sony´s shoes I would think it went well.

¨For the launch of new hardware, you will never be able to have as many out there as people would like. It´s better this way around than having new hardware sitting on shelves,¨ he added.

When asked what he would like to see done differently he replied ¨We would obviously like to see more units. For sure, they will not have enough, but they can never have enough.¨ Intat revealed they have been taking launch estimate numbers with a bit of skepticism and expecting the actual number of units to fall short of Sony execs´ expectations.

¨What we´ve really been seeing on the last hardware launches from all manufacturers is that there has always been deterioration in the amount of units on the run-up to launch, so it´s nothing new,¨ he said.

¨The first day is not overly important for us, it´s more important that the machine keeps on selling. That´s why it´s important that the hype and momentum keeps running because the installed base builds up over time, not in the first week.¨

Despite the current struggles EA is confident the launch will be on target for March 2007. ¨We have no reason to believe that it´s not,¨ said Intat. ¨We hope not just as a business but as consumers, that it does show up.

Despite not launching until that date Intat believes there is ample opportunity for publishers to take advantage of it.

¨We hope the machine is going to arrive in Spring so consumers can start to enjoy it throughout the summer. With the hardware launching in March you build a decent installed base by September, and the you have a lot of word-of-mouth support for that machine when the Christmas season starts. By the end of next year there should be a very substantial installed base,¨ Intat concluded.

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