PS3 - Sony Building 15,000 PS3 Demo Booths In North America
Sony anounced today they will be spending $30 million US to place 15,000 PlayStation 3 demo booths in stores across the US and Canada. As a bit of comparison, when the PlayStation 2 launch was upon us in 2000 they had a mere 3,000 booths.
Some analysts still think consumers will be a bit hesitant considering the high price tag on the PS3. Jack Tretton, co- Chief Executive Officer at SCEA, disagrees. ¨Once the consumers get their hands on a PS3 and understand what´s under the hood, I think price will not be a factor in the decision-making process,´´ says Tretton.
This move is meant to steer consumers away from the competition, Microsoft´s XBox 360 and Nintendo´s Wii.
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